Strong Call to Action
When collecting users contact information in exchange for something (Lead Generation) a strong call to action will help not only with the quantity of leads generated, but with the quality of those leads as well. A strong call to action is a very simple, make the message clear and compelling message that persuades the user to take the action you desire.
All too often advertisers create campaigns that are not valuable to the consumer, but are unclear as to what the next steps will be.
1. Simple: Don’t confuse people, most often consumers don’t want to think too hard about the offer. An excessive amount of questions will distract and deter users as will excessive rules and regulations. Make it easy for them.
2. Obvious: Make it clear and keep it up front. Let the user know exactly what is going to happen when they opt-in to the offer. This will prevent users from shying away from an unexpected phone call or email.
3. Valuable: Keep the offer appealing and valuable to your target audience. Giving a gift away works, but giving good information on your products or services is a better way to only attract user interested in your company as opposed to the give-away.
by Matt Mockus, Director of Lead Generation