Have you ever gone to get your oil changed and looked up at the prices above the counter only to realize the prices were higher for the leading oil brands? It made me think (which can be painful), “Why is generic oil less expensive?” After all isn’t oil all the same? Then I realized; all oil isn’t the same. The more expensive oils prevent sludge, don’t breakdown as easily, and are produced through different processes.
Online lead generation (OLG) like oil varies in price. OLG networks differ based on quantity and quality. Typically, higher volume networks tend to charge a lower cost per lead. This is because users (leads) are incented to sign-up for an advertisement. The higher cost per lead networks use content-based sites that are contextually relevant towards an advertisers campaign, essentially being produced differently.
Most online marketers understand the value and return on investment associated with OLG, but fail to have the long-term visual, and budget to pull off a successful strategy. Like protecting your cars engine against sludge, it is important to protect your database against attrition. By not protecting your marketing database you are essentially allowing your organizations most coveted marketing asset to breakdown.
We at Ifficient don’t believe any organization should allow the lifeline of their organization to breakdown, so we created a zero cost per lead online program for all online sites.
How does it work?
Simple. We send you a snippet of code to add to your online sign-up page/registration page (which you probably aren’t monetizing anyway) to display advertisements that reward your users for becoming a member of your site or newsletter. The ad revenue is tracked in real-time via a publisher log-in page we create especially for you. Once the code is placed on your site, you start to earn revenue in which we reinvest into your own OLG campaign.
By Sean McCormick
sean@ifficient.com