Co-Registration is becoming an increasingly important monetization tool for publisher websites

As we are still climbing our way out of a recession, Ifficient, Inc.; a Denver, CO. company is helping websites monetize their visitors through their unique targeting and display technology. With over 800 websites using their proprietary technology Ifficient plans on having over 10,000 websites globally using their platform by the end of 2010.

Denver, CO. (PRWEB) October 15, 2009 — Until recently, opportunities to monetize visitors to publisher websites have essentially been limited to display ads. Online lead generation presents a new revenue source because it’s usually incorporated into a site’s registration path, which is often an untapped avenue. Specifically, publishers can generate incremental revenue that scales with their membership growth by showing targeted lead generation offers post-registration. The consumer can opt in to receive additional information on products or services from any advertiser he/she selects or choose to skip the offers. Revenue is generated from the advertisers each time their offer is chosen and the networks hosting the offers will share revenue with publishers based on offer selections.

Co-registration is a great way to monetize publisher content and existing traffic without taking up valuable web page real estate, redirecting visitors from the site, or impacting user experience. It provides supplemental revenue without compromising conversion rates or data quality. Co-registration technology ensures relevancy by matching the right offers with consumers it determines are most likely to convert based on transactional, demographic, and behavioral data. Subscribers to a website have already decided that they are interested in what the publisher is offering, therefore they are in the state of mind to subscribe to additional related items.

Registration paths are optimized and site specific so the advertisers shown should enhance the website’s overall offering. Publishers have total control over what offers are presented and they can choose to exclude particular genres, styles, or companies. Campaign performance is measured in real time and the website owner has access to a detailed asset and reporting system. Co-registration ads can appear not just on landing pages but anywhere on a site that uses a registration, transaction path, subscription/submission form, or log-on function.

Due to their contextual relevance and immediacy, co-registration campaigns generate high conversion rates and are in high demand. This has quickly become one of the most affordable and consistent methods of capturing opt-in email names online and producing quality sales leads. Everybody wins as advertisers see high response rates and publishers benefit from advertiser demand for quality leads, increased eCPMs, and additional ad revenue. The added source of online ad revenue also enables traditional publishers to compete with search more effectively.

Co-registration advertisers are well known and offers come from established brands, which is yet another reason why co-registration deals can prove highly profitable for publishers. Online advertisers spend more than $3 billion a year on co-registration programs. As a result, publishers who utilize co-registration can expect to exceed their CPM goals and will see an increased ROI from the additional sales vertical provided by co-registration.

The co-registration platform can be integrated within 24 hours via iframe or xml and integration is 100% outsourced. There is no software to install, no set up costs, no ongoing charges. It requires almost no effort by the publisher. Therefore, money is being left on the table when the registration path is not monetized. If you publish a website that obtains regular traffic and your visitors have the opportunity to sign up for a newsletter, ask for more communication, or leave their details when they make a purchase then you should definitely consider co-registration. Get paid for what you deliver and enjoy a consistent revenue stream while barely lifting finger!

by Katherine Lynn
Ifficient, Inc.
klynn@ifficient.com

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