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Ifficient offers a comprehensive lead generation network in which users are presented the opportunity view third party marketing campaigns, should the campaign appeal to the consumer they are presented an opportunity to opt-in to the offer. In most instances a consumer is provided the opportunity to view their party offers upon completing a registration, newsletter signup or product purchase.

Why Generate Leads?

The Interactive Advertising Bureau said in September that reveune from referrals and lead generation came to $347 million in the first half of 2005.

"Maximizing your return on lead generation is essential at all times, but never more so than a challenging economic environment".
- GM Experian Marketing

Ifficient Advantage:

  • Maintain a healthy life-cycle of acquiring prospects that have opted-in to a related product resulting in a more qualified customer.
  • Manage your budget down to the penny by paying per lead vs. useless clicks. Tight budget? Collect name and email address for less OR spend a little more and include phone number and physical address.
  • Dynamically target and syndicate your advertisement through our network.
    click to see a
    screenshot of
    lead activity

Ifficient Value:

  • Define The Campaign: What is the objective of your campaign? Who is your target audience? We'll utilize this information to collect qualified leads via our network. We go where your brand demands we go!
  • Validation: Each lead is processed through our data validation/verification filters to assure the information is of the highest integrity. Any leads that do not adhere to these filters are not passed on and not paid for.
  • Transparency: Experienced media planners offer up transparent strategies including site placements in addition to offer execution details.
  • Analysis: Your Ifficient Account Executive will give you the attention you deserve assuring that each of your campaigns is continually optimized in real time via our subID tracking methods.
  • Results: Ifficient will help you develop a database of 100% pre-qualified consumers on a cost per lead basis. This method of acquisition yields lower costs and an instantaneous ability to judge ROI.

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