About Us

Who We Are:

Founded in 2006 by a group of technologists and marketers, Ifficient has created a host of technological solutions to aid marketers in performance based interactive strategies. Our founders have over 30 years of interactive marketing experience.

Advantage:

Ifficient is a 100% results driven network that thinks like an agency. Our technology allows advertisers to reach targeted consumers via lead generation, cost per action, display, e-mail, and list management.

Philosophy:

Through the advancement of emerging technologies, enable our clients to find and create new revenue streams.

Strategy:

To bring together the web's most intuitive content-based sites in an effort to create one highly transparent, quality-based Cost Per Lead network.


Our Team

Sean McCormick

Co-Chief Executive Officer and Chief Growth Officer of Ifficient, Inc.

As co-CEO and CGO of Ifficient, Inc., an international lead generation and customer acquisition company, Sean is responsible for setting the direction and overseeing the operations of the organization.

Previously, Sean served as the SVP & General Manager of RedSail Interactive. During his tenure at RedSail, Sean struck ad serving partnerships with IAC and Tribune Interactive. Additionally, Sean was responsible for growing RedSail from $600k to $9m in revenues from 2004 to 2006. Sean was a key driver in the acquisition of RedSail to PRIMIS Marketing Group. Sean holds a bachelor's degree in Business Administration, with a major in Accounting coupled with minors in English and Economics from the University of Rhode Island.

Vince Villani

Co-Chief Executive Officer/Chief Technology Officer of Ifficient, Inc.

As co-CEO and CTO of Ifficient, Inc., Vince is the visionary behind Ifficient's product and platform strategy as well as Ifficient's core technology, architecture and infrastructure. When not making Ifficient's technology the best and fastest possible he oversees the dealy operations of the Denver office.

Previously, Vince served as the SVP of Operations and Technology at RedSail interactive. With more than 12 years of IT experience, Vince brings a vast knowledge of designing and building enterprise-scale IT systems.

Vince attained his BS in Computer Information Systems from Colorado State University.

Matt Mockus

Director of Lead Generation

Matt is tasked with the sales and business development responsibilities for Ifficient's co-registration network, LeadWise, as well as establishing new relationships with a variety of key strategic brands and agencies. With over 8 years of online experience, Matt has aided such advertisers as Washington Post/Newsweek Interactive, Blackberry, and Brooks Brothers in developing profitable acquisition strategies.

Matt began his online career at Topic, Inc. in 2001 and holds a BBA degree in Marketing from the University of Iowa.

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