Who We Are:
Founded in 2006, by a group of technologists and marketers, Ifficient has created a host of technological solutions to aid marketers in performance based interactive strategies. Our founders have over 30 years of interactive marketing experience.
Advantage:
Ifficient is a 100% results driven network, that thinks like an agency. Our technology allows advertisers to reach targeted consumers via lead generation, cost per action, display, E-mail and list management.
Philosophy:
Through the advancement of emerging technologies, enable our clients to find and create new revenue streams.
Strategy:
To bring together the web's most intuitive content based sites in an effort to create one highly transparent quality based Cost Per Lead network.
Sean McCormick
co-chief executive officer and chief growth officer of Ifficient Inc.
As co-ceo and cgo of Ifficient, Inc., an international lead generation and customer acquisition company; Sean is responsible for setting the direction and overseeing the operations of the organization.
Previously Sean served as the SVP & General Manager of RedSail Interactive. During his tenure at RedSail, Sean struck ad serving partnerships with IAC and Tribune Interactive. Additionally Sean was responsible for growing RedSail from $600k to $9m in revenues from 2004 to 2006. Sean was a key driver in the acquisition of RedSail to PRIMIS Marketing Group. Sean holds a bachelor's degree in Business Administration, with a major in Accounting coupled with minors in English and Economics from the University of Rhode Island.
Vince Villani
co-Chief Executive Officer/Chief Technology Officer of Ifficient, Inc.
As CTO of Ifficient, Inc., Vince is responsible for the technological direction of the company as well as its implementation.
With more than 12 years of IT experience, Vince brings a vast knowledge of designing and building enterprise-scale IT systems. Most notably Vince was the lead architect and developer of a previous lead-gen platform. Additionally, he spent five years as a Microsoft specific consultant to various fortune 500 companies.
Vince attained his BS in Computer Information Systems from Colorado State University.
Shane Graper
Chief Operating Officer/President of Hybryd Ads, Inc.
As the President of Hybryd Ads it is Shane’s responsibility to assemble and manage a talented team of professionals who care about their clients business as if it were their own.
Shane is a veteran in the marketing space since early 2000. His background includes local radio stations in the Denver market, Video Professor, and affiliate.com.
Shane brings over 5 years of internet marketing experience to Hybryd Ads and is experienced in search, email, display, and social media marketing.
Working his way up as the affiliate marketing manager at Video Professor to Manager of affiliate.com Shane’s skill sets evolved. He has been responsible for handling many of the industry’s top revenue producing accounts and affiliates.
When Shane is not busy helping our clients meet their business needs he is spending time with his wife and children, and all of their extended family members of the animal persuasion.
Craig Karnis
Chief Media Advisor
With almost two decade’s experience, Craig Karnis has been dedicated to bringing smart and innovative Internet marketing campaigns to a select group of Clients. He is a veteran in the Internet Marketing fields of e-commerce, direct marketing, and brand marketing, and has spent the last decade working for both Madison Avenue advertising giants as well as e-commerce startups managing the strategy and execution of direct marketing and Internet branding campaigns.
Mr. Karnis began his Internet career at WPP Young & Rubicam, managing the strategy and execution for direct marketing and Internet branding campaigns on SONY, Citibank, Pfizer, and Yahoo GeoCities. In addition, he served as vice president of advertising for an Internet consulting firm, where he managed online acquisitions for Fortune 500 clients. Karnis' other experience includes work for a New York City-based start-up called Sundial.com, where he was Director of Advertising.
Mr. Karnis holds a bachelor of arts degree from West Virginia University and is certified as both a Google AdWords Professional and Yahoo Search Ambassador. He has spoken on the topic of Internet marketing at the US Chamber of Commerce and was an All-star Performance Marketing panelist hosted by the Institute for International Research. Mr. Karnis has also served as a guest lecturer at Georgetown University and NOVA College teaching students the next generation in Internet marketing.
Karnis enjoys fishing, mountain biking, peace and quite.
Michael Gerpe
V.P. of Media, Ifficient Inc.
As Vice President of Media, Michael presides over a variety of domains, including publisher relations, client services and new business opportunities. A seasoned veteran of the online marketing space, Michael possesses the ability to generate innovative ways to execute new programs using the latest technology and strategic resources.
Michael was previously the Director of Media at RedSail Media, where he played a vital role in advancing the company from a start-up to a large agency that was ultimately acquired. Prior to RedSail Media, Michael was a Project Manager at TracyLocke with direct responsibility for the Pepsi account.
Michael holds his Bachelor’s Degree in Political Science from Saint Mary’s College of Maryland.
Matt Mockus
Director of Lead Generation, Ifficient, Inc.
Matt is tasked with the sales and business development responsibilities for Ifficient’s co-registration network, LeadWise, as well as establishing new relationships with a variety of key strategic brands and agencies. With over 8 yr of online experience Matt has aided such advertisers as Washington Post/Newsweek Interactive, Blackberry and Brooks Brothers in developing profitable acquisition strategies.
Matt began his online career at Topic Inc in 2001 and holds a BBA degree in Marketing from The University of Iowa.
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Company Blog
05.10.2010
Co-registration is the new Green.
Over the last year, the online marketplace has seen a rapid decline in continuity programs. These Goliaths of the online...
03.31.2010
Ifficient Welcomes Shopgala.com to our Network
Ifficient would like to welcome our newest site partner Shopgala.com to the Ifficient Lead Generation Network.
Shopgala....
01.27.2010
Got Advertisers?
Ifficient is pleased to welcome Skinnywishes.com and Herenity.com into the ifficient publisher co-registration network. ...